By Laurie Montoya, Motorcycle Rider News
INTRODUCTION
When an accident happens, everything moves fast — flashing lights, confusion, pain, and a flood of questions you’re not ready to answer. That’s why every rider needs to know who they’re calling before the crash happens. The state patrol reported that 165 motorcyclists were killed in crashes in 2024, the highest number ever recorded in the state. Since 2015, motorcycle deaths in the state have risen 57 percent, according to the Colorado Department of Transportation (CDOT).
For Colorado riders, that person is Scott O’Sullivan of Rider Justice. His tagline says it all:
“Call My Lawyer.”
It’s not just a slogan — it’s a survival plan.
THE LAWYER YOU CALL WHEN IT COUNTS
Scott O’Sullivan isn’t your average attorney chasing billboards and radio spots. You won’t see his firm wasting money on stadium sponsorships or professional sports teams. Instead, Scott invests his resources where they matter most — fighting for his clients in the courtroom.
His version of “sweat equity” isn’t measured in ad budgets, but in weekends spent at rallies, talking with riders, helping crash survivors, offering free insurance reviews, and building real relationships within the motorcycle community.
Before founding Rider Justice and The O’Sullivan Law Firm, Scott spent years working for insurance companies — learning exactly how they operate, how they deny claims, and how they take advantage of injured riders. That insider knowledge has become his greatest weapon.
Now, with over 30 years of experience, Scott leads a team of dedicated motorcycle attorneys who know how to stand up to insurance companies and fight for every dollar riders deserve — not just from the at-fault driver, but from their own insurance companies as well.
“When everything’s on the line, you don’t need to leave a message. You need your lawyer now.”
BOOTS ON THE GROUND — NOT JUST ON BILLBOARDS
Let’s face it — you’ll never see a billboard lawyer at your local bike night, and does a billboard lawyer really understand the biker community?
But you’ll see Scott O’Sullivan and the Rider Justice team. Every week, they’re out there — boots on the ground — supporting the motorcycle community at events like the Colorado Motorcycle Expo, Four Corners Motorcycle Rally, and countless bike nights across the state.
You’ll find them visiting RevZilla Denver and local bike shops, showing up where riders are, listening, and connecting.
Because bikers don’t want to talk to a staffer or see a slogan on a billboard — we want to meet the person who’s going to stand beside us when things go wrong. That’s how trust is built, and that’s how Scott has earned the loyalty of the Colorado motorcycle community.
FIGHTING TO PREVENT ACCIDENTS — NOT JUST PROFIT FROM THEM
Scott’s work doesn’t stop when the crash is over.
Through Rider Justice’s partnership with BikerDown, Scott has spent over a decade helping host Accident Scene Management classes across Colorado. These classes teach riders how to render first aid and manage chaos — sometimes saving lives before paramedics arrive.
He’s also testified at the Colorado State Capitol, advocating for laws that ban handheld device use while driving and increase penalties for distracted driving.
PULL QUOTE:
“When was the last time a billboard lawyer fought to prevent accidents? Exactly — never.”
“CALL MY LAWYER” — BEFORE YOU NEED HIM
Having a motorcycle lawyer already in your corner before an accident is one of the smartest moves a rider can make.
When that crash happens — and unfortunately, we know it happens — you’ll already know who to call.
Scott’s team will:
- Secure critical evidence before it disappears
- Deal directly with insurance companies
- Coordinate medical care and bike recovery
- Fight for every dollar you’re entitled to
Because when seconds matter, you don’t need to Google a lawyer — you need someone who’s already got your back.
A TRUE ALLY FOR RIDERS
Scott O’Sullivan and Rider Justice aren’t just names — they’re a movement in the motorcycle community.
They’re there when we ride. They’re there when we crash. And they’re working year-round to make sure fewer of us do.
So next time you’re at a rally, look around. You’ll see Rider Justice shaking hands, supporting local causes, and educating riders. They’re not pretending to care — they’re showing up.
