Every Labor Day weekend, the quiet mountain town of Durango, Colorado, transforms into a thunderous celebration of chrome, horsepower, and camaraderie as the Four Corners Motorcycle Rally (FCMR) rolls into town. With deep roots spanning more than three decades, this legendary event has grown into one of the Southwest’s most anticipated motorcycle rallies, drawing thousands of riders and fans for four days of races, scenic rides, music, and community.
When and Where:
Dates: August 28–31, 2025
Main Venues: La Plata County Fairgrounds, downtown Durango, Durango Harley-Davidson, Sky Ute Casino & Fairgrounds (Ignacio), and surrounding mountain passes, including the iconic Million Dollar Highway.
An average of 10,000 attendees converge in the region each year, fueling the local economy while sharing in the brotherhood of the open road.
Action-Packed Events
From adrenaline-pumping races to cultural rides and stunt shows, FCMR packs the weekend with excitement:
– Flat Track Racing & Hooligan Dirt Dash – Dirt-slinging, bar-to-bar action featuring pros and amateurs alike.
– Purgatory Hill Climb & Outlaw Motocross – Riders tackle steep mountain inclines and rough terrain.
– Iron Goddess Women’s Motorcycle Show & V-Twin Visionary Performance Show – Celebrating the artistry and individuality of custom machines.
– Mini-Bike World Championships – A hilarious but competitive highlight.
– The Ives Brothers’ Wall of Death – A crowd-favorite stunt show where gravity is defied inside a wooden barrel.
– Bike Shows & Contests – From custom builds to burnouts, pin-up showcases, and tattoo competitions, every subculture of motorcycling finds its stage.
Riders also embark on group tours through Silverton, Ouray, Monument Valley, and beyond, creating memories across some of the most scenic roads in the U.S
Community & Culture
What makes the Four Corners Rally unique is its balance between adrenaline and heart. Attendees can enjoy live music, food trucks, beer gardens, and vendor villages, but the rally also emphasizes charity and culture.
A standout feature is the MMIR (Missing & Murdered Indigenous Relatives) Ride, which honors and raises awareness for Indigenous community members. Partnering with Native Love and the Southern Ute Tribe, this ride combines ceremony, art, food, and powerful storytelling to give voice to a pressing issue.
Charity-driven events like the Veterans Poker Run, toy drives, and Building Homes for Heroes fundraisers reaffirm the rally’s mission to give back.
Sponsors & Partners
The rally wouldn’t thrive without a network of committed sponsors and community allies:
– Corporate Sponsors: Durango Coca-Cola Distributor, Rider Justice, Southwest Ag, Durango Protection Services, Target Rentals, Purgatory Resort, and others.
– Charitable Partners: Building Homes for Heroes, Native Love, Women’s Resource Center of Durango, La Plata County Toys for Tots, Durango Big Brothers Big Sisters, and Southern Ute Boys and Girls Club.
Organizers Trevor & Catie Bird (owners of Durango Harley-Davidson), co-owner Chip Lile, and race director Heather Sabo keep the rally running smoothly while maintaining its spirit of inclusivity and tradition.
Rider Justice: More Than a Sponsor
One of the most influential rally sponsors is Rider Justice, a Colorado-based advocacy group devoted to biker rights, safety, and cultural awareness. Their presence at FCMR is both financial and deeply personal.
– They headline the $25,000 Poker Run, officially presented by Rider Justice, which is one of the rally’s most popular and lucrative contests.
– Their team sets up booths at Durango Harley-Davidson, the Flat Track Races, the Hill Climb, and the MMIR Ride, offering resources, camaraderie, and support for bikers.
– They co-sponsor the MMIR Ride, aligning their mission of justice with Indigenous advocacy and community healing.
For Rider Justice, the rally isn’t just about the bikes—it’s about making sure riders are seen, heard, and protected.
